Most valuable features
1. Smart Money tab
Shows aggregate activity of profitable wallets (Nansen's own metric). If 'Smart Money' is accumulating a token, pay attention.
2. Token God Mode
For any token: holder distribution, top holders' activity, exchange flows. Best paid feature.
3. Wallet Profiler
Paste any address → see net worth, holdings, winning trades, losing trades. Useful for evaluating 'influencer' actual track records.
Free tier (meh)
The free tier is more of a sales demo. Real value starts at $150/month (Pioneer) which is a lot for hobbyists. Better for teams.
The smart money caveat
'Smart money' is defined by past performance. Past performance does not predict future performance. Nansen smart money has been wrong on many occasions.